New drama It’s A Sin has become All 4’s biggest ever instant box set ever.
The Russell T Davies-written drama, which is about the AIDS crisis in the 1980s, has already had 6.5 million views on the streaming service, with episode one its most popular drama launch on record.
The drama helped All 4 to its biggest ever month of streaming in January 2021, with almost double the number of views compared to the same month last year (+91%).
It’s A Sin was set in London but much of the drama was filmed in Manchester, with locations including Victoria Baths, Paton Street, Star and Garter, Eccles Shopping Centre and Le Mans Crescent in Bolton.
Ian Katz, Channel 4’s chief content officer, said: “The extraordinary performance of It’s a Sin is a reminder that powerful drama with something important to say about the world can also be commercially successful.”
