Italian restaurant chain Vapiano has appointed Leeds-based digital agency Flaunt Digital to develop a new website across several territories.
Vapiano, the Italian eatery group founded in 2002 in Hamburg, Germany, delivers a relaxed yet authentic dining experience. Known for its fresh, made-to-order pasta, pizza, and salads, Vapiano blends traditional Italian flavours with a modern twist. Since its founding, the brand has expanded globally, now boasting 125 restaurants across 32 countries.
To support this global expansion, the Flaunt Digital development team has been tasked with redesigning key website pages and updating the branding and creative direction. They will also restructure Google Analytics properties for seamless tracking and implement the new website designs across all Vapiano territories.
Jamie Shields, chief technical officer at Flaunt Digital, said: “We are thrilled to be partnering with such a large and innovative restaurant chain as Vapiano. We will be putting our years of cutting-edge expertise in the hospitality space to great use by working with the Vapiano team to elevate their online proposition in every way we can. We are really excited about what we are already uncovering – watch this space!”
Vikki O’Neill, global marketing director at Vapiano, added: “We couldn’t be more thrilled with the approach and work ethic of Flaunt. The new designs they are working on will deliver exceptional global websites to over 16 territories with UX at the forefront.”
