Liverpool’s Sum Vivas will be debuting its Digital Human DJ at Digital Fashion Week New York.
The tech firm has also confirmed that it’s been awarded funding from Innovate UK’s Creative Catalyst 2023 programme.
Founded in 2022, Sum Vivas specialises in creating interactive, AI-powered Digital Humans, environments, clothing, and 3D digital assets for use in both the physical and digital worlds.
Sum Vivas CEO, Rob Sims, said it intends to use the new funding to continue its “groundbreaking research and development programme, which will be used to perfect the real-time interaction of Digital Humans across a wide variety of uses.
“It is also a testament to the great efforts we are making in the area of responsible technology – ensuring our innovations not only benefit society but adhere to the highest ethical standards.” he continued.
“Sum Vivas remains committed to the ethical development of technology and AI and we continue to collaborate extensively with industry leaders, regulatory bodies, and stakeholders to establish robust guidelines and best practices for our customers.”
In New York, it will be sharing the firm’s vision of a digitally enhanced future with special performances from the UK’s first Digital Human DJ, Dex.
“This is an incredible opportunity to develop at a global scale and meet with brands who are increasingly collaborating with Digital Humans due to the many advantages they offer, such as greater flexibility in shaping their image and eliminating potential conflicts,” added Denise Harris, Chief Creative Officer.
“With advancements in technology, Digital Humans have transcended their initial use in video games and special effects to emerge as credible brand ambassadors across various industries and are increasingly integrated into entertainment, advertising, and social media campaigns.”
