Sheffield’s Chapter II has been appointed to lead the UK PR strategy for Rex Software.
Rex has over 10,000 users across the UK and Australasia and is seeking to grow its presence in this country, to become a key player in the UK property market.
Specialising in real estate, it provides customer relationship management (CRM), digital advertising and web development for the sector.
“We’re thrilled to be working with Chapter II to amplify Rex’s brand across the UK. Their expertise in property brand awareness is exactly what we need to showcase our technology and help estate agents unlock their full potential with our platform,” said Tom Ainsworth, CRO of Rex Software.
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It’s recruited Chapter II as part of its ongoing investment in its UK operations, which it says have grown 40% over the last 12 months.
The agency will focus on building Rex Software’s profile among UK estate agents and positioning the company as the CRM system of choice for agents across the country.
“Rex Software is a game changer for estate agents, and as a communications agency, it’s genuinely exciting to work with a brand with a great story to tell,” explained Jen Beal, CEO of Chapter II.
“Everyone at Rex is passionate about the product and the impact it can have in the industry. When you are working with people like that, it makes for a fantastic partnership. We’re looking forward to championing Rex Software in their UK journey.”
