Ink Digital has rebranded as Woven, to better reflect how the agency has transformed over the last 15 years.
It’s also a nod to the textile industry of its home town of Halifax.
“It was by no means an easy decision to make, to rebrand our agency after 15 fantastic years. We’ve worked tirelessly to create a name and an identity that truly marries with our brand personality, capabilities and passion for our craft,” said Helen Darlington, CEO at Woven.
Darlington explained that the dropping of “digital” showed that it had expanded into a full-service marketing and communications agency, with strategists, developers, designers and copywriters.
Of the rebrand itself, the agency stated that the minimalist website design reflected its growing confidence and aspirations.
Its head office is in Halifax, but it also has bases in Australia, Leeds and London.