Harrogate-based digital branding agency, Impression Studio, has delivered a new digital experience for Bloom, the flagship London development by property management and investment firm Greystar.
Greystar’s vision for Bloom was to build a riverside haven where residents have everything they need on site. Sustainability, high quality, and convenience are core to the design of the 894 rental apartments, which are also surrounded by 14 acres of landscaped parkland.
Translating the Bloom brand into an elevated digital experience, Impression’s creative team focused its attention on devising bold typography and an unconventional and energised layout that ensured the beautifully rendered 3D images are central to the site’s aesthetic. The site reflects the desires and expectations of Bloom’s customers who “seek an aspirational living experience and environment.” The UX team concentrated on building a site that delivers a seamless user experience while prioritising lead generation as a primary role.
Impression was given a time frame of 10 weeks to design, build and deliver the project.
Impression’s head of design Jordan Donnelly said: “Our creative and UX teams were able to translate the Bloom brand into a digital experience that resonated with brand-savvy professionals, utilising customer-first user experience, prioritising lead-generation as the primary call-to-action.
“The visual design was key to the project, focussing on large typography, unconventional grid systems and utilising bespoke illustrations to communicate the energy of the brand with a contemporary aesthetic. The creative was brought to life with on page interactions and elegant animations to elevate the brand experience, whilst not neglecting the site performance and taking away from the user experience.”
Impression is well-versed in creating websites and experiences for the property sector having worked with clients that include Sanderson Weatherall, South Kensington Estates and BANDA Property.
