Harrogate-based studio Impression has brought on-board former Woven figure Daniel Swepson for the launch of its new sister business, Next Chapter.
Next Chapter, a digital marketing agency offering services including market research, strategy, digital advertising, SEO, social media and more, was launched last week with an existing roster of clients.
Its founding came about as a result of demand from existing Impression clients, who were interested in an extended portfolio marketing services.
The agency will be led by Impression Founder Charlie Hartley (pictured, left), alongside Swepson (right), who is made Head of Marketing.
Swepson has experience working with brands of all sizes, working on marketing automation, content marketing and CRM management, as well as data analysis for brand strategy optimisation – and will help the newly formed agency introduce solutions across conversational marketing, CRM, and sales and marketing automation.
Charlie Hartley said: “From the outset Next Chapter is able to build upon the strengths and experience that Impression has previously delivered. However, we want to go way beyond what was achieved in the past.
“We shall be delivering more advanced services within strategy, digital marketing and SEO and Daniel’s experience aligns perfectly with this vision. Aside from his knowledge, Daniel is culturally such a great fit for Next Chapter too.”
Daniel Swepson added: “I’m delighted to be joining Charlie and the team. I was first attracted by Charlie’s clear business vision, but also his willingness to listen to other ideas and take them on board. In this way we can build a truly collaborative partnership.
“We’re both clear in our vision and intend to do things differently from other agencies. From the start we shall enable brands to challenge and disrupt. Our strategies are bespoke and aim to break the mould, pushing our clients to lead the way in their sector.”
