IMA has launched a new, straight-talking industry podcast, Real Talk, promising listeners “no BS” and “a dose of reality.”
Hosted by managing director Alex Uprichard and chief executive partner Nickii Gray, each episode invites an industry leader to call BS on a topic relevant to the marketing world. From the north-south divide to whether robots are taking over the world, and everything in-between.
The podcast is for brand leaders, marketers, and agency folk who want thought-provoking, straight-talking conversation. Expect episodes to be conversational, punchy and pacy.
Guests include IPA lead Josh Krichefski, ITV’s Business Director Jason Spencer and Pregnant Then Screwed’s Lauren Fabianski. Alex and Nickii are also joined by an IMA expert or two, who bring their depth and breadth of experience to each episode.
Real Talk’s debut episode features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. In the episode, Amy, Seb, Alex and Nickii delve into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. Expect frank and real discussion around the importance of language, whether imposter syndrome really is a thing and advice on what can be done to combat this bias.
Uprichard said: “Marketing often seems like it’s talking to itself, we’re in a world riddled with empty jargon. The industry needs a bit of a reality check. Real is a word that’s firmly rooted in the DNA of IMA, so it felt right for our podcast to focus on keeping it real. With each episode based around cutting the BS, we spark healthy debate and discussion. Expect great conversation, great company, and definitely no BS.”
Real Talk is available to subscribe to on Spotify and all other major podcast platforms. The first episode will be available on Wednesday, May 8, and the following episodes will be released bi-weekly.
