Manchester brand communications agency, if, has worked with Zentia, the UK’s largest ceiling manufacturer, on the re-branding and re-launch of their market-leading product family Dune eVo.
The new name, Aruba, reflects the product’s sand finish and hails from the Caribbean island known for its white sandy beaches. The broader campaign requirements included a phased introduction of Aruba’s wider product innovations including, different shapes, colours and edge details, products which offer a new level of creativity and consistency across projects as they continue on their rebranding journey.
“Working on business brands is always an exciting creative opportunity. In this case the brief was complex…we ‘just’ needed to create a unique, stand out digital first campaign, retaining strong visual brand identifiers to stimulate business critical behaviour change. Oh and we’re talking to architects so very carefully crafted too please,” said Jo Whiteley, creative director.
Gemma Smith, senior marketing manager, Zentia, added: “Finding the right name for the product family coupled with impactful creative to deliver the message was crucial to ensure that this campaign was a success. If were inspirational in their development of the Aruba campaign and how we presented this to the market. As an innovative business that never stands still, we look to our agencies to be as agile & forward thinking as we are, as a trusted partner IF never lets us down.”
