IDHL is expanding into influencer marketing and public relations with its latest acquisition.
Fresh from its brand consolidation of last year, where the £38m group brought together its numerous brands under the single IDHL moniker, the digital marketing agency has now bought The MTM Agency.
Not only does this widen its geographical footprint – MTM is based in Southampton – but it also adds a host of new services, as CEO, Ben Wood explained:
“At IDHL, we are laser-focussed on providing world-class integrated digital solutions to drive growth for our clients’ businesses.
“Driven by an entrepreneurial mindset, IDHL has evolved by responding to client demand – scaling with new services and solutions to meet their changing needs. This continues to be delivered through organic growth and strategic acquisitions to strengthen our integrated offering.
“The acquisition of The MTM Agency brings our expert teams and leading capabilities together to create a powerful full-service offer that enables us to deepen our understanding of clients’ businesses and their consumers to deliver even more valuable outcomes.”
Wood added that the acquisition would accelerate IDHL’s ability to deliver strategic advice “across the entire communications landscape.”
READ MORE – Consolidation continues as eight agencies rebrand as IDHL
“For my co-owner Paul Jones and I, The MTM Agency becoming part of the IDHL family is the culmination of an incredible 16-year journey that brought together an exceptional team delivering innovative, insight-driven, and creative solutions which make a positive impact in a rapidly evolving landscape,” said Gordon Hawes, Co-owner of The MTM Agency.
“IDHL has shown a deep appreciation for The MTM Agency’s culture, creativity, and ambition, and a clear vision for how we can grow together. Its investment brings the scale, resources, and expertise that will ensure both our people and our clients continue to thrive.”
IDHL already has offices in London, Leeds and Manchester and now adds The MTM Agency’s 80+ staff based in Southampton.
“Joining with IDHL represents an exciting new chapter for everyone at The MTM Agency. The agency was built on a foundation of creativity, collaboration, and purpose, and this next step allows us to continue to build on those values whilst enhancing our offering and staying true to what makes The MTM Agency unique,” added Wes Maynard, Managing Director of The MTM Agency.
“By tapping into IDHL’s network of talent, technology, and performance-driven expertise, we strengthen our ability to deliver powerful, insight-led strategies that own the space between brand, creative, and digital.
“I want to thank Gordon and Paul for everything they have done to make The MTM Agency the business it is today, and I look forward to working with IDHL to build on the strength of their legacy and shape the next phase of The MTM Agency’s evolution.”
