Hull’s Jacksons Bakery has appointed Good n’ Proper as retained digital marketing agency for both the Jacksons and Lottie Shaw’s brands.
The Leeds-based agency will work with Jacksons on a long-term social media plan to boost brand awareness and in-store trial. Jacksons loaves are currently available from Waitrose stores nationally and other selected stores, including Asda, Tesco and Sainsbury’s, across the UK.
At the same time, Good n’ Proper will be working with the team on the Lottie Shaw’s brand to deliver a comprehensive paid media strategy, across both paid social and PPC, to drive year-round eCommerce sales. Lottie Shaw’s is best known for its award-winning baked treats including Yorkshire Parkin and flapjacks.
Jacksons Bakery acquired premium sweet treat specialist Lottie Shaw’s for an undisclosed sum earlier this year, while, Good n’ Proper was recently named as one of Prolific North’s Independent Agencies to Watch in 2024.
Helena Wright, marketing and NPD director at Jacksons, said: “We are really excited to partner with the team at Good n’ Proper. We have big growth ambitions across both our brands, and believe the team’s balance of strategic thought leadership along with their creative flair make them the ideal extension to our team.”
Phil Leather, founder of Good n’ Proper, said: “Having worked with Jacksons last year on a digital marketing strategy project, it was great to hear that they wanted to work with us on a long-term basis. It’s clear that our values align, and with exciting plans in the offing for both brands, we’re looking forward to making a big impact over the coming months.”
