Integrated agency HUB has been appointed as creative agency by 247 Blinds to boost brand awareness and recognition.
An online blinds retailer whose products have been featured in Good Housekeeping, Ideal Home, and Country Living, 247 Blinds chose HUB to deliver brand strategy and campaign creative ahead of the launch of its new product, Twist&Fit.
HUB’s new brand identity for 247 Blinds includes a shocking pink colour palette to cut through the competition, a playful tone of voice that resonates with a mass-market audience, and the new strapline ‘Happy starts at home.’
This new identity supported the launch of the retailer’s new Twist&Fit product in February, with tongue-in-cheek promotion encouraging customers to ‘Get it up quicker this Valentine’s Day’ thanks to ‘No screwing around with tools.’
HUB CEO Rob Shaw said: “Our creative for the Twist&Fit launch is already driving demonstrable results, and I’m very excited about further work in the pipeline which will enable 247 Blinds to really benefit from the power of a full-service agency.”
Andy Herrick, managing director of 247 Blinds, added: “We approached HUB because our brand identity no longer felt current. While our products and our offering are genuinely exciting, our brand and messaging hindered us from permeating the market as deeply as we knew we had the potential to.
“The team at HUB delved deep into what appeals to the mass-market, and the resulting creative really speaks for itself,” he continued. “It was important we chose an agency that could offer us the creative excellence and brand expertise we needed in the short term, but broader capabilities we can utilise in the longer term.”
The appointment of HUB as 247 Blinds’ creative agency follows a brief to create and deliver 247 Blinds’ latest, 2023 TV ad, which was filmed and produced at HUB’s creative studios and aired across Channel 4, ITV, and Sky.
The ad showcased the client’s products in-situ on four custom sets and stars BBC’s Interior Design Masters contestant Amy Wilson, whose bespoke designs are also featured in the 30-second direct response advert.
