Journey Further has been appointed by HSL to manage the furniture retailer’s 7-figure media account.
The Leeds agency won a competitive pitch process to handle its digital performance and brand activity.
The integrated approach will combine creative strategy and insight with widespread channel activation, with the aim of establishing HSL as the brand of choice for ‘feel-good’ furniture.
“Journey Further stood out in the pitch process with its data driven approach, unique operating model of direct access to specialists, and we instantly felt a strong chemistry with the team,” said Lydia Burrows, Head of Brand Experience at HSL.
“The agency’s strategic approach and channel expertise was aligned with exactly what we need to achieve our business and marketing growth goals – we can’t wait to get started!”
Journey Further said it aimed to drive ROI by capturing more of the customers who are in-market at any given time.
“We’re thrilled to be working with HSL on its performance marketing activity. We’re looking forward to showcasing our integrated capabilities by combining data and strategy to fuel growth performance across the full marketing mix, and ultimately increasing ROI,” added Lydia Hinchliff, Head of Communication Strategy at Journey Further.
Journey Further is based in Leeds, with offices in Manchester, London and New York.
