How do agencies ride the wave of rapid adoption with AI and to what extent should agencies integrate it into operations and client work in future?
We’ll be exploring this in more detail with agency leaders at How can Northern agencies embrace AI, a key anchor event taking place during Digital City Festival on 18 April at WPP‘s Manchester Campus.
This event will not only address both the opportunities and challenges AI poses to the region’s digital and integrated agencies, but unite the agency ecosystem to uncover how to keep up and grow with AI’s rapid advancements.
We can now reveal Amanda Holmes, Lead Consultant, SaaS and Transformation at Fox Agency, will be joining our line-up of agency experts.
With 14 years’ experience in B2B marketing, Amanda Holmes now leads the SaaS and Transformation business unit at Fox Agency. She is responsible for driving strategies and orchestrating solutions to tackle SaaS and transformation clients’ challenges head on, as well as building agency-wide understanding of key industry trends.
Holmes will be speaking during the first panel session called Riding the wave of rapid adoption, which will explore how agencies can keep up with the demand in AI and continue up-skilling new and existing staff.
She’ll be joined by Nadine Clarke, Strategy Partner at Tangent. With experience in managing digital programs for global brands like SAP and IWG, Clarke’s approach sees her exploring the effects of digital shifts on product, process, and people, to deliver tailored outcomes.
Following an exclusive reveal of the Top 50 Digital Agencies 2024, there will be a second panel session called Beyond experimenting.
You’ll be able to hear from Alex Myers, Head of Marketing at The SEO Works; Louis Georgiou, Chief Creative & Technology Officer at EssenceMediacom North; and Lewis Sellers, Managing Director – Web Division at idhl.
With clients in mind, these leaders will address the challenges and opportunities with generative AI in future, share insights into how agencies can embrace AI in internal operations and with clients, plus to what extent agencies should be tapping into this technology.
It’s set to be an unmissable event for any agency wanting to keep up with AI in 2024 and beyond. Take a look at the full agenda and secure your place at the event here.
