Digital performance agency connective3 has been appointed by British hospitality group, The QHotels Collection, to lead on its paid, organic and data-driven digital activity.
The Leeds-headquartered agency has been brought in to support the company’s activity across PPC, paid social and SEO.
Formerly known as The QHotels Group, The QHotels Collection comprises 21 hotels and resorts including the DoubleTree by Hilton, Delta by Marriott and Accor brands.
connective3 Paid Media Director Claire Stanley-Manock said: “Taking a full funnel strategic view across both paid and organic will really help users both discover, book and rebook QHotels’ experiences.”
Sally Thornton, Head of Marketing at The QHotels Collection, added: “connective3 have created really strong plans, grounded in data that not only will generate bookings, but will promote our collection as true experiences.”
The agency, which secured a number of new clients in 2022 including Tapi Carpets, Domu Brands and Lucy & Yak, has a headcount of 80 across its three offices in Leeds, London and Manchester.
