Hotel giant Radisson Hotel Group, one of world’s largest hospitality groups, has appointed Citypress as its retained consumer public relations and influencer marketing partner following a competitive pitch process.
The group has more than 1,700 hotels in operation and development worldwide, and covers nine distinctive brands, including Radisson Collection, Radisson Blu and Radisson RED.
Citypress will work with Radisson’s in-house communications team to promote its brands as the hotel group of choice for guests, owners, and talent.
The brief involves UK media and influencer engagement, with a focus on major upcoming hotel and resort launches.
Katie Redman, PR & communications manager for Northern and Western Europe at Radisson Hotel Group, said: “Citypress has great experience and a deep understanding of our business and sector, along with the creativity and ideas that will engage our target audiences. We’ve tasked Citypress with bringing our group vision to life and they have been appointed at what is set to be a hugely significant time for Radisson Hotel Group and the travel industry.”
Victoria Bridge, consumer brand director at Citypress, said: “Radisson Hotel Group is renowned and trusted worldwide for its industry-leading hotels and resorts. Post-pandemic, the travel industry is full of opportunity, and we’re excited to support the brands’ success.”
Citypress is one of the leading independent PR agencies in the UK and in 2021 became employee owned. It works with consumer brands including Aldi, loveholidays, Pets at Home, Sykes Holiday Cottages, and Mamas & Papas.
