North West chef, Simon Rimmer, has been announced as the new brand ambassador for Hoover.
The move will see the restauranteur promote the brand’s cooking credentials and showcase its range of products. This will run across social media and through in-store activities.
“Hoover is an extremely well known brand with a very impressive cooking portfolio, so I’m looking forward to getting stuck in and using the appliances,” he stated.
“There are some exciting products in the pipeline and I’m excited to help Hoover change perceptions of the brand by showing people just how passionate Hoover is about cooking.”
Antony Peart, Brand and Communications Director at Wirral-based Hoover, added:
“Simon is a natural fit for Hoover; a household name synonymous with the kitchen.
“We’re a brand that’s very serious about cooking and Simon will help us to bring that to life and demonstrate to people the scope and scale of our cooking portfolio.
“From ovens that will help even the most nervous of cooks with built-in recipes and step-by-step guides to professional products for budding chefs, we’re confident that consumers of all competencies will have an appetite for a Hoover cooking model.”
