Hisense has launched its first UK television campaign focused on domestic appliances.
Created by Leeds’ IMA-HOME, the multi-channel marketing will also underline its “Choose Smarter” brand messaging.
This first appeared in 2023, when it worked with IMA-HOME, Hatch and Ponderosa to create its biggest ever UK campaign.
READ MORE – Hisense Chooses Smarter with Leeds agencies
“As we continue to see the Choose Smarter campaign resonate with consumers, we’re now shining a spotlight on our extensive MDA offering [major domestic appliances],” said Arun Bhatoye, Head of Marketing at Hisense UK.
“The new ad comes as part of a wider multi-channel marketing campaign dedicated to showcasing our medium-sized appliances in what is an increasingly competitive market.
“After seeing so much success from our first TV ads when they launched in 2023, expanding this to include our MDA offering felt like the natural next step.”
The advertising be specifically focused on North-West and West Midlands and will also run across SVOD, including Disney+ and Prime Video, as well as on YouTube, up until 6th May.
