This weekend, Saturday 17 and Sunday 18 February, a one-of-a-kind activation will be popping up in Manchester thanks to Gala Bingo, as it introduces the All The Calls ‘Galary.’
The experiential activation will put visitors to the task of matching 90 bingo calls to 90 pieces of artwork for a chance to enter a prize draw to win a £2,500 gift card, or match as many as they can to leave with a free Gala Bingo gift.
Following the launch of Gala Bingo’s 2023 ATL campaign ‘All the Calls’ created by creative agency neverland, the All The Calls Galary by Gala Bingo will shine a light on the 90 calls at the heart of the bingo community, whilst poking fun at high-concept, fine art. Ranging from pictures to sculptures and performance art, Galary attendees will be treated to a joyful and sensory playground that will make people smile, laugh and think.
Upon arrival, attendees will be given a bingo card and pencil and will be tasked with matching the artwork to the 90 bingo calls. The cards will then be dropped into the Gala Bingo ballot box, where if all 90 answers are correct, the submissions will go into a draw to win a £2,500 gift card. For those not up for the whole challenge, smaller prizes will also be available over the weekend so every visitor can leave as a winner.
“After the amazing reception from our All the Calls campaign, we’re thrilled to inject joy and curiosity into the city of Manchester this February with the All The Calls Galary. We’re bringing all 90 calls back into the heart of the bingo community through an interactive experience and we can’t wait to see the public being put to the bingo call test in this unique way,” said Sara Jolly, head of brand at Gala Bingo.
The All The Calls Galary by Gala Bingo activation will be free to enter for one weekend only, and visitors can also sign up via Eventbrite for pre-registration. It will be held at the Smolensky Gallery in the Spinningfields area of Manchester, near the brand-new creative hub of Factory International, shoud you fancy a spot of non-bingo-related culture.
