Organisers of the Liverpool Pride Festival, which celebrates ‘all things LGBT+’, have revealed that Barclays will again be the event’s headline sponsor for 2018.
The two-day event is returning for its ninth consecutive year on Saturday 28 July and Sunday 29 July 2018. The location will be announced shortly.
Barclays was also the headline sponsor last year and support included local branches showcasing the event to its customers, along with over 200 staff taking part in the Liverpool Pride March.
Mark Armario, Director of Premier UK at Barclays, said: “I’m enormously proud that Barclays will be the headline sponsor of Liverpool Pride for the second year running.
“It’s the highlight of the LGBT+ calendar in the city and a true celebration of the power and importance of diversity. Our ongoing relationship with Pride, both in Liverpool and across the UK, is just one of the ways in which we show our commitment to the LGBT+ community.
“Encouraging greater diversity within organisations is an essential driver of long-term, sustainable success, and at Barclays we work hard to create a culture that enables colleagues, customers and clients to express who they are.
“We have a strong track record in promoting the LGBT+ agenda and our sponsorship of this year’s event shows just how important equality and diversity are to us.”
Andi Herring, Co-Chair of Liverpool Pride, added: “We are thrilled that Barclays has returned for a second consecutive year as Liverpool Pride’s headline sponsor. Their input last year was instrumental to the success of the event, and the support of Barclays and its staff was encouraging in so many ways. We’re very excited to see what this year’s partnerships can bring to our ninth annual Liverpool Pride Festival.”
The announcement comes just a week after Manchester Airport also returned for a second year to sponsor the event and Radio City and DIVA magazine are this year’s Media Partners.
Liverpool Pride has grown to become one of the city’s major annual events, last year a record 8,000 people joined the march and over 50,000 festivalgoers enjoyed two days of entertainment to celebrate lesbian, gay, bisexual and transgender communities.
