Havas Group has become the global Agency of Record for Harman’s consumer brands, including JBL, Harman Kardon and AKG.
The group won a competitive pitch process, which had been running since July.
It will work across brand strategy, creative, content, media and production, as well as supporting social media and influencer marketing. The Havas global account team will work across regional hubs for Europe, Americas and Asia.
“Harman’s marketing team is strengthening our operational model and building upon the foundational principles of insights, automation, integration, measurement, and accountability that will unlock exponential business growth,” stated John Livanos, Harman International’s Vice President of Brand Strategy and Consumer Insights.
“Havas will be a central partner in this growth journey. We’re excited to build the solutions we need together and know that Havas are as invested in our success as we are.”
Havas will apply its “Village” approach to the brand, the first Havas Village in the UK was established in Manchester back in 2015.
“We’re thrilled to start this new and exciting partnership with Harman. At Havas, we combine agility and global reach, making us a brilliant option for a growth business like Harman with huge ambition. It’s our collaborative spirit brought to life and a great opportunity for us to deliver meaningful growth together,” added Havas Group Chairman and CEO, Yannick Bollore.
