Multi-channel retailer Studio has appointed Havas PR as its retained influencer outreach agency following a competitive pitch.
The agency’s role will be to “instigate and manage multiple influencer ambassador partnerships” that will highlight the firm’s product range, with a focus on fashion and interiors.
The account will be headed by Nuala O’Neill, Associate Director at Havas, which has offices in Manchester, Edinburgh and London.
O’Neill said: “We’re very excited to be onboard and working with the Studio team on its influencer outreach. At Havas we have unrivalled expertise in retail PR and we’re excited to add the Studio name to our portfolio. We can’t wait to increase brand awareness through influencer engagement.”
Becky Hobbs, Marketing Manager at Studio, added: “Havas has demonstrated an impressive knowledge of influencer partnerships and their pitch proposal for raising brand awareness with our core target audience was spot on.
“It’s great to be working with an agency that has so much passion, drive and experience in the retail sector and in this area of PR. We look forward to continued success as we undertake this influencer activity.”
Studio, owned by Express Gifts Ltd, has been in operation for more than 50 years, having started out specialising in paper products sold via mail order catalogues.
Havas PR is part of the Havas Group, a global network of integrated marketing communications agencies.
