Hatch has won the competitive tender to showcase a series of social media impact stories that are powering positive change for UK Sport, the nation’s high-performance sports agency.
Hatch, which specialises in PR, content production, social media and activation, has already begun to tell impactful stories for UK Sport, with the first campaign highlighting the journey of 22-year-old Team GB Hockey athlete and Olympic hopeful, Darcy Bourne, who is hugely active in her community with hopes of using her platform to help diversify the sport.
With focus already switching to this summer’s Olympic and Paralympic Games, one of the key areas of work within UK Sport’s Strategic Plan is to power positive, meaningful and lasting change for people and the planet.
The objective of the brief is to identify and deliver powerful stories that demonstrate where sport has the credibility and ability to effect the greatest change and positive impact, from EDI to environmental sustainability.
Matt Peden, managing partner at Hatch said: “We’re passionate believers in the power that sport can play in society from grassroots to elite performance. We’ve seen first-hand across a range of sports how important an athlete’s voice can be in driving positive change, so we’re really looking forward to working with the team at UK Sport to help share stories like that of Darcy’s, which are beyond inspiring.”
Beth Moorley, communications officer at UK Sport, added: “We’re fortunate that we have so many unique and influential stories to tell across a range of sports and we’re excited to see these come to life with the help of the team at Hatch. We were really impressed with their approach to the tender and the first piece with Darcy is a brilliant example of the work to come.”
