Hatch has been appointed by Nationwide Building Society and The FA to handle their Coin for Respect Campaign.
The national PR brief will promote a competition for children to design a new coin that will start every football game “with respect.”
The coin, which will be distributed to 20k grassroots referees, will be used for the coin toss.
“The partnership between Nationwide and The FA centres on respect, and what better way to bring that into positive focus than by giving stars of the future the chance to make their mark on the game?” said Jason Madeley, Managing Director at Hatch.
“We’re really excited to see how far we can take this campaign and produce something that provides a long-term benefit to the game and everyone involved in it.”
The Leeds agency will lead the PR and creative content delivery throughout the campaign, that is set to run until the autumn.
“Mutual respect is at the heart of what we believe in, and we are excited to launch this initiative with Hatch and the FA to ensure that a moment of respect will start every grassroots game from the beginning of the 2021 season,” added Paul Hibbs, Director of Advertising at Nationwide Building Society.
We look forward to seeing the Coin for Respect design entries and engaging with children around what mutual respect means to our next generation of talent.”
