Premium chocolate confectioner, Mallow & Marsh, has appointed Hatch to support the reveal of its brand refresh and repositioning, focused on targeting premium indulgence moments.
Hatch, headquartered in Leeds and with over 15 years’ experience in the food and beverage sector, will support Mallow & Marsh in relaunching its new look and feel and brand positioning in the UK, via a consumer and trade press office campaign, influencer partnerships and experiential sampling activations, all celebrating the concept of ‘Pauseworthy Pleasure’.
The appointment of Hatch coincides with the brand’s first-ever investment in a TTL marketing campaign and forms part of a £1m investment.
Hatch, which specialises in PR, social media, activation and content creation, is delivering a PR-led awareness and engagement campaign, underpinned by industry insight and centred around ‘me time’ – taking important time out of busy lives to enjoy a moment of indulgence worth pausing for. This is supported by creative media engagement, content creator partnerships and a consumer competition.
To coincide with Mallow & Marsh’s investment in out of home advertising in key commuter locations, Hatch will deliver the brand’s first ever experiential sampling activation at London Waterloo next month, driving trial of the product amongst consumers.
Helen Simpson, performance and development director at Hatch, said: “We are delighted that Mallow & Marsh has chosen us to deliver this important brand repositioning and refresh campaign based on our proven track record in the sector – not at least because we’re partial to a little indulgence ourselves. We’ve been turning food and drink brands into shopping basket essentials for over 15 years and we’re excited to bring Mallow & Marsh’s brand values of uncompromising quality and premium indulgence to UK consumers.”
Hannah Clough, Mallow & Marsh senior brand manager, added: “There is a huge creative opportunity to celebrate those little moments of joyful indulgence and we’re delighted to be working with Hatch to deliver our new brand positioning to consumers in the UK.
“The reaction to the brand refresh has been extraordinary and we’re excited to reach and engage with new and existing customers via multi-channel executions in 2024. We hope to delight consumers, extend brand awareness and further build our category sales-driving credentials.”
