bet365 has awarded Hatch a global consumer activation brief, to deliver “extraordinary” fan experiences in the UK, Europe and United States.
The Leeds agency has been hired to bring the gaming company’s Never Ordinary campaign to life through experiential events, PR and content creation around sporting events.
“The sentiment behind this campaign is essentially a reminder for everyone that bet365 stands out from the crowd,” said a bet365 spokesperson.
“It’s unique in so many ways and it’s absolutely Never Ordinary. In true ‘Never Ordinary’ style, Hatch have surpassed expectations through the planning stage of our partnership, and we’re thrilled to deliver this experiential activity together.”
The creative launched earlier this year with Drummond Central’s curling television advert.
Whatever the sport.
— bet365 (@bet365) August 11, 2023
Whatever the moment.
It's #NeverOrdinary at bet365. pic.twitter.com/giOqvhyZjX
Hatch’s first piece of work was at Wetherby Racecourse, with plans to expand internationally in the new year.
“The Never Ordinary platform provides the perfect opportunity to go above and beyond what fans are expecting from their day of sport, so we’re really excited to start the tour of activations and help people create life-long memories across the UK and beyond,” added Victoria Tidmarsh, Operations Director at Hatch.
