Hatch has launched a new campaign with UK Sport to find the next Olympic and Paralympic stars.
Find Your Greatness is an athlete recruitment programme targeting 16-24 year olds.
Working in partnership with Team GB and ParalympicsGB, it is aimed at a range of disciplines including skeleton, cycling, rowing, modern pentathlon, weightlifting, climbing, shooting, volleyball, handball, and all para sports.
Hatch worked with schools across the North of England to host focus group sessions and gather feedback on the creative route.
The Leeds agency then came up with the design, asset creation, PR, video content and paid social media.
It’s time to Find Your Greatness!
— Team GB (@TeamGB) August 20, 2024
Team GB, @ParalympicsGB and @uk_sport are launching a new athlete recruitment programme, Find Your Greatness.
Do you have what it takes to be an Olympian? Find out more at https://t.co/acpCSeo0Z9
“Working alongside the incredible UK Sport team to potentially find future Olympic and Paralympic talent is a true honour. This campaign has been months in the making and it’s really exciting for the team to see it out in the world,” said Victoria Tidmarsh, director at Hatch.
“After such an incredible Paris Olympics for Team GB, and with the prospect of further success for our wonderful ParalympicsGB athletes over coming weeks, there’s no better time to inspire the next generation of young sport-lovers to take a chance on themselves and find their own greatness.”
Dame Katherine Grainger, Chair of UK Sport added:
“In my time as both an athlete and as Chair of UK Sport, I’ve been fortunate to witness the impact of athlete recruitment campaigns in discovering stars of the future, but also the wider value and skillsets it can bring to participants.
“The UK is a successful Olympic and Paralympic nation, and it’s through athlete recruitment campaigns like Find Your Greatness that we can stay relevant on the global stage. This campaign goes right to the heart of communities, providing opportunities for youngsters who may not have had a chance to experience these sports before, and encourages teachers, mentors and coaches to identify extraordinary talent. They really have a chance to be the catalyst for the youngsters to apply.
“I can’t wait to see the talent that we unearth throughout this campaign, and to follow them on their journey to greatness. There’s so much potential out there, we hope people have the drive and confidence to put themselves forward to see just how far they can go.”
