Harrogate hair and beauty brand CLOUD NINE has signed up a new brand ambassador – former S Club Junior and Saturday and current Loose Woman and Mind Charity ambassador, Frankie Bridge.
The partnership introduces the ‘Frankie’s Nine’ campaign, which focuses on helping people to feel their best by telling the story of nine inspirational people from all walks of life, celebrating diversity and promoting healthier hair.
Bridge said of the partnership: “As someone who is having my hair styled with heat regularly this is a total game changer for me. I’ve been styling my hair at a high temperature (for wayyyy too long) as I thought that it was a case of the higher the better… turns out I’ve been wrong all along. Thanks to the CLOUD NINE temperature calculator, I now know that my hair type is 1B and I need to be styling at 140 degrees. The best thing… I’m getting the same result and it’s reducing the damage caused to my hair!”
Leeds and Bradford-based law firm Gordons advised CLOUD NINE on the deal, with senior lawyer Lauren Wills-Dixon, and Andy Brian, partner and the head of Gordons’ retail sector practice taking the lead.
The same team previously advised CLOUD NINE on commercial agreements with beauty retail brands Sephora and LookFantastic.
Wills-Dixon said: “We’re delighted to support CLOUD NINE in this exciting partnership which has already been a huge success, and perfectly captures the brand’s values.
“Ambassador marketing is a powerful tool for brands, and we’re pleased to have been able to contribute our expertise and industry-knowledge to the partnership.”
CLOUD NINE was founded in 2009 and has established a reputation for product innovation, creating premium products which ensure you never have to compromise on your hair’s health or style. In the year to 31 December 2022, its turnover was £35.3m.
Gordons has advised a variety of clients on celebrity and influencer deals, including menswear retailer MOSS, online jewellery retailer Abbott Lyon and Wren Kitchens.
CLOUD NINE’s group finance director, Ian Davies, said: “Having worked together for over five years, on a number of different projects, we have a great relationship with the Gordons team.
“They are a natural extension of CLOUD NINE, understand the entrepreneurial nature of our business, and what is important to us. Their retail expertise means we can work together at pace, often within short deadlines, to get projects such as this across the line.”
