Harrogate-based marketing agency Extreme has unveiled a new specialist motion studio to meet growing client demand for video.
Managing Director Antony Prince said: “The landscape for content is becoming more and more competitive — as such, growing value is being placed on creative video.
“The investment in this new studio gives us the in-house capability to produce high-quality motion as well as photography. As a captivating, easy-to-digest format, the importance of video is soaring — for product education, conversions and even SEO.
“The production of motion requires a larger investment, yet statistics back up its incredible value. 72 percent prefer to learn about new products or services by way of video, with mobile video consumption forecast to rise by 100 percent per year. Studies demonstrate that video is the favourite type of content for a majority of users.”
The 35-strong agency has clients including convenience retailer Nisa, soup brand Glorious! Foods as well as holiday home operator, Park Leisure.
