The Sunday Times “Best Places to Live” will debut on Channel 5 this Sunday, sponsored by Halifax.
The 2-hour show will be presented by Fern Britton, alongside Ore Oduba and Sunetra Sarker, and produced by Paramount’s in-house studios.
It will be Halifax’s first advertiser funded programming (AFP) campaign and has come about in collaboration with Sky Media (the advertising sales arm of Sky), Paramount (Channel 5) and media agency Zenith UK.
The sponsorship campaign will see a range of idents and supporting media that will run across the channel, social media and My5, the have been produced by Recipe.
