The owners of the LNER Community Stadium in York are using new technology to turn their pitch into advertising inventory.
York Stadium Management are employing an autonomous stadium ground printer from South Manchester firm, GroundWOW.
“We first visited GroundWOW at their very cool HQ in Manchester and we were instantly sold on the technology,” said Pete Kitchen, Stadium Manager at LNER Community Stadium.
“Our minds are already racing with the commercial possibilities that GroundWOW instantly opens up, especially so when you consider our dual mandate across rugby and football and our host venue status for major events beginning with Rugby League’s Summer Bash in May”.
The stadium’s in-house grounds and operations team have been trained on the hardware and software, so they can “unlock the value” of their surfaces.
“The LNER Community stadium is an incredible venue and partnering there with the team from York Stadium Management is an amazing prospect. Not only is it the home stadium of York Knights and York City F.C, it is a community facility built on innovation and ambition, characteristics of our own DNA at GroundWOW,” added GroundWOW’s Chief Commercial Officer, David Pritchard.
“It’s a real thrill to see our technology deployed at such a modern, pristine venue and we are looking forward to working with such a forward-thinking team across different sports as they bring major commercial opportunities to life”.
The company say they have the world’s first autonomous full colour stadium ground printer with integrated end-to-end inventory management software platform hosted in the cloud.
