Publisher JOE has partnered with soft drink brand Rubicon to launch a new weekly made-for-social show fronted by former England cricketer Graeme Swann.
The first episode of Swanny’s Cricket Show, with Swann alongside presenter and Radio 1Xtra DJ Nick Bright, is premiering today.
The show is recorded in a purpose-built studio in JOE’s London HQ and will be available to watch on YouTube and listen to via all major podcast platforms.
The partnership has been developed in collaboration with creative content agency DRUM, media agency PHD Manchester – both part of Omnicom Media Group – and Endeavor Global Marketing, part of cultural marketing agency Endeavor.