World foods supplier Grace Foods UK has appointed Leeds-based digital agency Engage amid a roster of new agencies to support its growth plans.
Engage will be tasked with redeveloping the Grace Foods website and coordinating social media and paid social activation to grow the customer base.
Grace Foods, a UK supplier of traditional Caribbean foods and drinks, has also appointed Loudbird PR to handle its UK PR for its umbrella company and its range of brands.
Brand activation agency Circle has also been selected to create and coordinate a number of campaigns across multiple channels. The agencies will work together to promote the heritage of the food supplier as part of a digital marketing and PR strategy.
Vandu Patel, marketing manager at Grace Foods UK, said: “We’re very proud of our heritage, which sets us apart from any other provider of Caribbean food products, and next year is a huge year for the company, as we celebrate 100 years of Grace and 60 years of Jamaican Independence too.
“We’re really pleased to appoint these impressive agencies to support us in demystifying Caribbean cuisine. We’re looking forward to seeing the impact the work of Engage, Loudbird PR and Circle has on our digital strategy, customer base, and growth plans.”
Dom Mernock, director at Engage, added: “It’s extremely exciting to be appointed by a global brand like Grace Foods. It’s a huge scope of work, yet this comes with significant opportunities. We can’t wait to work closely with Vandu and the team to grow the customer base through a raft of brand activation and activity, and deliver the scope of work through our full service digital expertise.
