Rise at Seven is aiming to attract 50,000 content creators to its new Rise Network by 2025.
The agency has launched the operation following recent announcements by Google that the search giant would be moving to creator-first Search Engine Results Pages (SERP).
“A big reason brands struggle to grow is failing to innovate at speed and lack of understanding of consumer behaviour. Consumers are not only just searching on Google – they’re now searching everywhere,” explained Carrie Rose, CEO and Co-Founder of Rise at Seven.
Rose added that the agency was able to “create content at scale to earn our way into more people’s feeds.”
She continued:
“But that content has to focus on storytelling, with consumers being put off advertising more than ever – UGC content creator market has to now create ads that don’t look like ads.
“We will have built one of the fastest solutions to content creation by 2025, aiming to gather 50,000 content creators to our Rise Network as well as build our own content creation team in-house.
“I think the search industry and Google’s SERPS will drastically change in the next 6-12 months, with a content creator and 9:16 [portrait video] future. Innovating is a huge part of our success here at Rise at Seven and we aim to always be ahead of the curve when it comes to consumer behaviour”.
It has plans to build a content creator network across fashion, travel, beauty, home & interiors, gaming, finance and tech, supported by an in-house team, which will test content variants on channels.
“Our award-winning Demand team creates content to appear on all platforms your customers are searching and engaging in including YouTube, TikTok, Google, Pinterest, Snapchat, Meta and Shopping platforms,” stated Brand Director at Rise at Seven, Phoebe Russell.
“Our aim is to bring speed, creativity and a cross-channel approach to execution to put brands at the heart of trending moments. Brands who want to be culturally relevant consistently come to us because our expert strategies of placing them where their customers are, ensure they stay relevant and grow with the pace of consumers today.”
