Glorious! Foods has appointed Harrogate-based Extreme to handle its social media marketing strategy after a competitive pitch.
The brand, best known for its chilled soup range, has been managing its social media in house for the last year, but its partnership with Extreme will focus on a bid to increase market share and inject some fun and personality back into the brand.
Extreme has worked with a number of other national FMCG brands through its client Nisa Local.
Glorious! is part of Scunthorpe-based TSC Foods, which has a turnover of over £50m, and sells its products through retailers including Waitrose, Ocado, Morrisons and Sainsbury’s.
