Warrior has secured its first travel retail listing in WHSmith travel stores across the UK.
The Warrior-branded range of sports nutrition products will be available in all 185 WHSmith travel stores, which are ubiquitous at the UK’s airports, hospitals, train stations and motorway services.
The retailer will stock five Warrior Crunch flavours, including its best-selling white chocolate crisp and choc chip cookie, catering to the rising demand for nutritious, convenient snacking options for health-conscious customers on the go.
The new retail listing for Warrior follows listings in Tesco and Asda, where Warrior is the supermarket giant’s best-selling protein bar, while owner KBF Enterprises reported a turnover of £23m in 2022 and is eyeing a £36m target for 2023.
Kieran Fisher, founder of KBF Enterprises and Warrior said: “Securing our first listing in the travel retail space, particularly with a prestigious British retailer like WHSmith is a huge achievement for us. This partnership with WHSmith will get our products into the hands of more local and international customers at these high footfall travel locations, which is integral to our growth strategy as we continue to expand our offering globally.”
