Sportswear brand Castore has agreed a three-year partnership with Sky Sports pundit and former Manchester United footballer Gary Neville.
The Liverpool-headquartered brand, founded by brothers Tom and Phil Beahon, counts Sir Andy Murray as a shareholder.
Last year it raised £7.5m from undisclosed private investors to accelerate its move into the professional game.
The deal with Neville will see him become a “technical, performance and lifestyle sportswear partner”.
Pascal Lafitte, head of team partnerships at Castore, said: “Gary is an icon. A respected and integral part of football, knowledgeable and analytical, his expertise brings the game to life. His attitude is inspirational, and his passion is unquestionable. An ethos that perfectly fits the Castore brand.”
Neville added: “I’m delighted to work with Castore, a truly innovative and exciting British brand, created by athletes, to make athletes better.”
