Gala Bingo is proud has announced its new experiential consumer activation, the Jolly Good Fish & Chip Hotel, which will be popping up for one weekend only in Blackpool this weekend.
Inspired by the brand’s new ATL ‘Bunch of Fives,’ British seaside goers will be able to enter Gala Land and enjoy a complimentary serve of fish, chips and peas and games of bingo, all for free.
Inspired by the iconic bingo call “33, fish, chips and peas,” The Jolly Good Fish & Chip Hotel aims to help build community spirit in the UK, by bringing people together to enjoy little moments of joy this summer.
Following Gala Bingo’s 2022 ATL campaign ‘Where A Little Joy Goes A Long Way’, the new campaign ‘Bunch of Fives’ brings the second iteration of the Gala Gang in their trademark yellow van, as they explore ‘Gala Land’ in a series of films, on the hunt for all things five in a row.
The Jolly Good Fish & Chip Hotel will bring to life the ‘Jolly Good Fish & Chip Shop’ from the first in a series of ATL films where everything is set out in fives, recreating it as an experiential consumer experience. The activation will “combine the classic charm of the Great British seaside with the wonder and joy of Gala Land.”
