McCann Manchester has created Furniture and Choice’s first television advert, ahead of Black Friday.
The Keep on Living campaign, which will also air on social channels, will promote the online furniture retailer in the run up to Black Friday and Christmas.
“Keep on Living is inspired because home is where life happens,” said Paul Tinsley, Chief Marketing Officer at Furniture And Choice.
Enjoy, sit back and relax 📷
— Furniture And Choice (@FurnitureChoice) October 31, 2023
Introducing our TV ad just in time for Black Friday.
Furniture without the fear, delivered in days — so you can keep on living.https://t.co/nMyzOUQJ8e pic.twitter.com/6cqZdExlDV
“Shopping for furniture online should be without fear, you can purchase one of our looks with ease and confidence and nothing should get in the way of that. The work aims to tackle this feeling in a light-hearted and comedic way.”
The 30 second spot will air on TVC, VOD, Sky Performance Solutions and SKY Adsmart.
“Buying something you relax on shouldn’t be a stress — that’s something we’ve kept front of mind throughout the process we’ve been through with Furniture And Choice,” added Dan Noller, Executive Creative Director at McCann Manchester.
“So, we’re super excited to get ‘Keep on Living’ out there and put the brand on the map with a spot designed to reflect its incredible ease of service and great value products.”
McCann Manchester started working with Furniture And Choice in August this year, Keep on Living is its first campaign.
The media buying and planning was handled by UM Manchester and production Craft Manchester.
