Huddersfield Town AFC has appointed Leeds-based, full-service marketing agency Fantastic Media as its official brand and marketing partner to drive the club forward following its delivery of a successful rebrand.
First appointed by the club in October 2023, Fantastic Media delivered a strategic rebrand for Huddersfield Town, which rolled out over several months, as part of a seven-figure ‘Everything Together’ campaign to revitalise the club and community ahead of the 2024/25 season.
The campaign was inspired by the core message that everyone is an important voice in the success of the club; a journey backed by an unwavering pursuit of togetherness and pride.
As Huddersfield Town’s official brand and marketing partner, Fantastic Media is committed to driving the club’s growth and strengthening its brand by delivering strategic consultancy and a range of support services. This partnership also extends to the wider business community, with a free event showcasing the success of the ‘Everything Together’ campaign, alongside offering complimentary consultations to HTAFC partners to foster collaboration and mutual success.
Fantastic Media’s CEO, Andy Hobson, said: “Huddersfield Town has ambitious plans to grow revenue, engage commercial partners and, most importantly, build stronger bonds between the club and its fans. I am proud that we can help the club to deliver these goals by joining as its official brand and marketing partner.
“The fans, players, club staff and wider community have responded incredibly positively to the ‘Everything Together’ launch, you can really feel the spark igniting again down at The John Smith’s Stadium.”
HTAFC’s chief executive officer Jake Edwards added: “We are thrilled to have Fantastic Media onboard as the club’s official brand and marketing partner. Andy and the team truly understand the new direction for the club and genuinely believe in what we’re trying to achieve here.
“Our goal is to rejuvenate the club’s identity and cultivate a renewed sense of community and success. The ‘Everything Together’ rebrand campaign delivered on those aims but it is just the beginning. The ongoing strategic support that Fantastic will deliver over the coming weeks and months will help to solidify the club’s foothold in the local and sporting communities.”
Fantastic Media is a West Yorkshire-based integrated marketing agency with national and international experience in the sports branding, fan engagement and global reach. The agency previously worked with Huddersfield Town from 2015 to 2017, creating the ‘No Limits Terrier Spirit’ campaign when the club was promoted into the Premier League.
