SmoothSale, one of the UK’s leading cash house-buying companies, has selected The SEO Works to manage its SEO and Digital PR strategy and provide expert website support.
Designed to offer homeowners a fast, hassle-free solution for selling homes across the UK, the SmoothSale process eliminates all the delays and uncertainty associated with traditional home sales. Their completely transparent service covers all costs to ensure that their clients aren’t hit with hidden charges and can pay funds in as little as seven days.
The fiercely competitive market that SmoothSale finds itself in, has meant that they are no stranger to utilising digital marketing channels to grow. Until recently, their strategy had a strong focus on paid advertising, specifically Google Ads. While this was definitely effective, increasing competition made it more expensive and difficult to obtain leads, forcing the SmoothSale team to re-evaluate its current strategy.
One channel that they identified to have the most potential was organic search. This was seen as the perfect way to diversify their approach with a more long-term strategy, whilst developing trust with their potential customers.
This prompted a comprehensive search for a digital agency partner that had a strong SEO pedigree and could also offer related services that could be delivered in strategic unison.
This led them to The SEO Works, who carried out an extensive audit of the SmoothSale website and identified crucial areas of SEO compliance that needed improvement. With this in mind, The SEO Works team proposed that a combination of SEO, Digital PR and website maintenance would be the most appropriate for strong results.
The detail of the proposed strategies, along with a proven track record and ability to provide these services in an integrated fashion, made The SEO Works an ideal partner for the project.
“At SmoothSale, our priority is always to make the home-selling process as quick and straightforward as possible for our customers. As the market becomes more competitive, we know it’s crucial to keep evolving. Partnering with The SEO Works gives us the opportunity to strengthen our digital presence, build trust with homeowners, and stay ahead of the curve. We’re excited about the potential this partnership can achieve and the positive impact it will have on helping more people sell their homes with confidence.” said Rob Harrison, director of SmoothSale.
With limited historical SEO work on the site, the campaign aims to establish a solid foundation by adhering to proven best practices. Leveraging the agency’s award-winning SEO techniques, the team will focus on building high-quality content for the site, bolstered by a digital PR link-building strategy to establish strong authority in search rankings. In addition, the expert web team will implement several technical changes, all with an SEO-first approach. This ensures every aspect of the site is optimised for search performance from the ground up.
“The opportunity to play a part in the growth of an exciting company such as SmoothSale is one that we will truly relish here. Helping companies stand out from the competition within the search engine results is what we do best, and I’m confident we can make this happen by following our award-winning approach. This is a really exciting campaign for us and I know for a fact that the team can’t wait to get going!” said Alex Hill, sales director of The SEO Works.
