Digital department store Freemans is launching the earliest Christmas campaign in its 118 year history.
Launching today, it will run across television, online and out of home.
The decision builds on the Bradford firm’s announcement earlier this year that it was becoming fully digital and ditching its paper catalogue.
The Made You Look campaign features 10 and 20 second adverts running from tomorrow until the middle of December. These will feature across ITV, Channel 4 and Channel 5 including Coronation Street, Emmerdale, Yorkshire Vet, Home & Away and Julia Bradbury’s Irish Journey.
For the first time it will also be trialling out of home advertising regionally.
“Customers are telling us they are actively looking for Christmas home, party and gift ideas earlier than ever as cost-of-living pressures mean spreading the cost is more important than ever. As such we made the decision to go earlier than ever before with Christmas at Freemans,” explained Richard Cristofoli, Chief Customer Officer at Freemans.
“It allows us to showcase the breadth of the offer, in a fun and standout way and keeps the momentum going at pace, from our already well received Made You Look, AW23 campaign which has seen visits increase and driven new customers to shop with us.”
The objectives of the advertising are to “grow and retain the existing customer base and attract new shoppers, breaking the link with the catalogue and increase market share.”
It was created by MullenLowe alongside the in-house Freeman’s marketing and creative teams.
