Freemans, the Bradford-based ‘digital department store’ has announced a new campaign for its Autumn/Winter 2022 collection.
The comprehensive campaign launches today (August 30) and will take in onsite, email, paid social, organic and a series of digital ads that will invite customers to ‘Find Their Style’ with exclusive ranges from STAR by Julien Macdonald and Mark Heyes. The campaign will retain the hashtag of ‘bemorefree,’ celebrating the retailer’s always-free delivery and returns promise.
The activity will be underpinned with a celebration of the etailer’s exclusive labels including Aniston, Lascana, Kaleidoscope and its great value fashion offer bonprix featuring across digital and social.
The campaign’s aim is to further position Freemans as the digital department store of choice with a raft of exclusive ranges you won’t find anywhere else – including dresses from £19.99 and tops from £9.99.
The activity will be complimented by two tv ads that will launch next week and will rotate throughout September and early October, focussing on STAR by Julien Macdonald and Love Mark Heyes exclusives.
The STAR by Julien Macdonald ad sees another outing from former ‘Strictly’ dancer and TV presenter Janette Manrara wearing a selection of the best of STAR this season. The 20-second ad was shot on location in Cheshire at Capesthorne Hall.
The Love Mark Heyes clip features the TV presenter and stylist, who proudly proclaims he has been helping to dress the nation for over 25 years, alongside models of different sizes, ages and ethnicity. Both ads will air on rotation from September 8.
Richard Cristofoli, chief customer officer, Freemans said: “As we enter AW22 we wanted to celebrate the breadth of our offer, showcasing our exclusive collections and brands and exciting customers with ranges that you can’t find on the high street – there’s also a big focus on value with some amazing prices points in the new collections. We feel that there is something for everyone, whatever your style, whatever your budget and whatever the occasion.”
