Digital department store Freemans has launched its first ever beauty box as it announces that beauty category sales have soared 33 per cent in the first five months of the year to date.
While many boxes offer only mini and travel-sized samples, The Beauty Box by Freemans – Summer Edition boasts a selection of seven full-size goodies alongside travel size and sample sizes.
In total, the value box is packed with beauty treats worth more than £150 but is available for just £55, a saving of £100 and available exclusively at Freemans.com.
The limited-edition box features a range of skincare, haircare, and makeup that has been carefully selected by the Freemans beauty buyers to ensure shoppers of all skin and hair types beat the heat and look their best all summer long.
As the UK’s online department store of choice, Bradford-based Freemans serves more than a million customers annually. Following the Summer Beauty Box, Freemans plans to offer a new quarterly beauty box each season, curating the best buys of the season.
Freemans launched its full beauty offer back in September 2021 as part of a complete digital transformation of the 118-year-old ex-catalogue brand. The offer now spans a whopping 2500 lines.
Full-size items included in the Freemans box range from the Sun Bum 3 in 1 Leave in Conditioner (118ml) worth £17, a £25 Diego Dalla Palma MyToyBoy Extra Volume Mascara (13ml) plus the Nail Kind Ohh My Orange Natural Vegan Nail Polish (8ml) which normally has a recommend retail price of £8.
Michelle Fox, Freemans beauty buyer said: “Our new Summer Beauty Box has been specially designed to contain all you need to get your glow on all summer long. We’re confident our beauty team’s picks will become customers’ new favourites and all at an affordable price.”
Shoppers who snap up the box will also have access to a special offers on repeat beauty buys. The box itself will also include a bounce back offer to continue to encourage repeat beauty orders.
