Digital department store, Freemans, has named Susie Calvert as its new Chief Merchandising Officer.
Calvert is a former Trading Director at Debenhams and was a key part of the launch of direct to consumer brands, including Jasper Conran London and Vivere by Savannah Miller. More recently she was Commercial Director at PDS/Radius brands and was appointed to the board of WRAP (Worldwide Responsible Accredited Production) in 2020.
“We are delighted that Susie has joined the team. Susie’s enviable experience over the last 30 years will ensure that our product overing continues to evolve and differentiates Freemans from the wider market,” said Ann Steer, Chief Executive Officer.
“It’s something that is central to the continued momentum we are delivering in terms of growth as we continue on our journey to be the digital department store of choice.”
She replaces Linda Quinn, who retired in Autumn last year.
“Freemans must be one of the most familiar retail brands in the country. I am excited to join at a time as the business continues to evolve to become the UK’s favourite digital department store,” added Calvert.
Earlier this week, the Bradford company revealed a 5% increase in sales over the Christmas period. It’s also currently undertaking a review of its media account.
