Free-from food brand Kirsty’s launches first TV campaign in Yorkshire

kirstyhenshawfounderandmanagingdirectorofkirstys

Yorkshire-based free-from food brand Kirsty’s has unveiled its first ever TV campaign, which features a cameo from Kirsty herself.

The 30-second advert, which hit TV screens in Yorkshire yesterday, marks a considerable investment for the business with more than £500,000 of airtime scheduled over the next three months.

Owner and founder Kirsty Henshaw is hoping the campaign will increase awareness by 7% and encourage more than 100,000 new customers.

She said: “When I first started this business, I’d always dreamt of making a TV advert to show off my products. Now it’s become a reality and I can’t wait for it to air.

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“The last time I appeared on TV was 10 years ago, when I was successful in the Dragons’ Den. Having a cameo role in this advert and being back in front of the cameras certainly took me back to those early days and reminded me of how far both me and the brand have come since then, we have grown together over the last decade and I couldn’t be prouder of where Kirsty’s is today.”

Kirsty’s recently invested £2million in a new factory that will help the brand focus on new product development and achieve their target of doubling the size of the business within three years.

The advert was shot at the factory and other Yorkshire locations by The Mill Group.

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