Yorkshire-based free-from food brand Kirsty’s has unveiled its first ever TV campaign, which features a cameo from Kirsty herself.
The 30-second advert, which hit TV screens in Yorkshire yesterday, marks a considerable investment for the business with more than £500,000 of airtime scheduled over the next three months.
Owner and founder Kirsty Henshaw is hoping the campaign will increase awareness by 7% and encourage more than 100,000 new customers.
She said: “When I first started this business, I’d always dreamt of making a TV advert to show off my products. Now it’s become a reality and I can’t wait for it to air.