Alcatel-Lucent Enterprise has appointed Fox Agency, following a 7-way worldwide competitive pitch process.
The Leeds agency will now handle its content and social media globally.
“To be chosen to partner with a global provider of communications, networking and cloud solutions such as Alcatel-Lucent Enterprise, certainly proves that our strong B2B tech expertise is proving a draw for some of the world’s leading tech companies,” said Ben Fox, Director at Fox Agency.
“This is a significant appointment for us and we’re looking forward to thinking smart and delivering great results for Alcatel-Lucent Enterprise.”
Fox will work with the company on achieving its social media objectives through strategy development, content creation, video production, organic activity, paid promotion and social media monitoring, analysis and measurement.
The contract covers its IoT and telecommunications solutions, including Rainbow, its flagship communications and collaboration platform.
“In addition to technical expertise, knowledge of our market and a strong, strategic proposition, we were impressed with Fox Agency’s energy, enthusiasm and proactivity throughout the RFQ process – they bring an open, transparent and collaborative approach and we look forward to working with the team,” added Máire Collins, SVP Global Marketing at Alcatel-Lucent Enterprise.
