Perfect Storm has appointed four new members to the team to help the digital agency deliver on its plans for growth, following a significant number of new business wins.
Experienced talent manager Gen Larkin joins the team with a brief to help the agency further develop its network of partners, maximising the talent available to ensure the continuation of exceptional service to clients as the agency grows. Gen previously headed up global recruitment at Search Laboratory and has worked in the digital marketing sector for seven years.
Also joining the Perfect Storm team is Joe Metcalfe, taking up the role of strategic client partner. He joins from IMA Home, where he was head of PR, social and content strategy. His role will see him developing Perfect Storm’s strategic offering as client’s increasingly look to the agency for more top level support, as well as developing its offering in the digital PR, social and influencer space.
Charlotte Smith also joins from IMA Home, where she worked on accounts such as Jet2.com, British Land, Orchard Pig, Magners and Virgin Media. Smith takes up the post of digital producer, and will be managing a number of key accounts, utilising her fully integrated experience, particularly in creative and production.
Finally, Sophie Emms is joining the team as a new graduate, after achieving a first-class degree in marketing management from Lancaster University.
Perfect Storm was founded as a challenger agency in 2016 by Adam Errington and Dave Nutter. Errington said: “These important appointments are a sign of our growth as an agency as we move to the next stage of our development. Our core team is growing and evolving as we maintain our model of bringing in expert partners from our network to help deliver projects. Clients continue to see the benefit as they always work with tailored and experienced teams, whilst getting a better return on investment. We’re delighted to welcome Gen, Joe, Charlotte and Sophie to the team and we’re sure they’ll help us achieve even greater things as we look towards 2024.”
