Northern tech leader Adam Binks has been appointed CEO at Syrenis, the consent and preference management specialist behind the market-leading SaaS platform, Cassie.
Binks steps into the role after a transformational five-year stint as CEO at technology services company SysGroup, where he became the youngest chief executive on the London Stock Exchange’s AIM market. Under his leadership, SysGroup completed multiple strategic acquisitions, delivered year on year EBITDA growth and trebled in size.
Syrenis, headquartered at Sci-Tech Daresbury, empowers some of the most recognised and innovative global brands, which include FTSE 100 and Fortune 500 names, with its cutting-edge consent and preference management solution. Syrenis’ platform goes beyond compliance to create conditions that unlock customer insight. It enables forward-thinking businesses to harness their customer data and use it as a foundation to transform customer experience, increase sales and add ancillary revenue streams.
The global market for consent management and data privacy is growing rapidly, driven by regulations that require organisations to collect customer consent and preferences surrounding the use of their data. Syrenis is a pioneer in the space, having launched Cassie in 2018 and now manages over 1.2 billion customer records. Recognised as an industry leader by Gartner, Syrenis is set to continue its global expansion under Binks’ leadership.
Binks replaces Glenn Jackson who is stepping down after six years in the role. Jackson has played a pivotal role in establishing Syrenis as a trusted leader in consent and preference management. He now steps into a well-deserved retirement.
New CEO Binks, CEO said: “I am joining Syrenis at an extremely exciting time and I see immense opportunity ahead for the business. We have a unique combination of bright minds, state-of-the-art technology and an impressive roster of recognised global clients. The consent and preference management market is growing at significant pace in a world that is driven by data and we are ideally placed to help global enterprises go beyond basic compliance to transform their businesses using the data they collect.”
Syrenis’ Cassie platform goes beyond compliance to create conditions that unlock customer insight. It is trusted to manage over 1.2bn records by innovative global enterprises, pioneers in their sectors that use Cassie as a foundation to transform customer experience, increase sales and add ancillary revenue streams.
