Two Yorkshire-based, multi-award-winning creatives, Paul Nichols and Stew Wells, have come together to form Filthy, a new studio combining top-tier creative expertise with outstanding video production.
Specialising in strategic creative thinking and high-quality production, the company boasts decades of industry experience between the pair.
Nichols previously held the creative director position at Brahm and Principles agencies, at which he also held the position of board director. His background lies in creating strategic concepts across multiple channels, for household brands like BMW, Warburtons and Ronseal.
Wells’ career has seen him work at numerous leading agencies, including IMA Global, where he was creative director for motion, producing cutting-edge video content for leading brands like Adidas, The North Face and Red Bull.
Nichols said: “Let’s face it, the consumer experience has changed beyond recognition in recent years. They now see thousands of brand messages every day, and their attention span is in complete freefall. That’s why we know it’s not good enough to just be ‘good’ anymore, we believe brands need video content that stops consumers in their tracks. Filthy streamlines that process, fusing strategic thinking and top-notch creative with high-level production so brands get to their consumer quicker and more efficiently than ever before, with video that lights a fire under the viewer.”
Wells added: “If brands want filthy good content, they must step out of their comfort zone – that’s why we created Filthy. With decades of experience in large agencies and having worked on hundreds of commercials, brand films and video content campaigns, we know what it takes to push the boundaries and still stay on brand. Bland video content isn’t going to do anyone any favours, least of all the consumer, so you need to be different. That’s why Filthy isn’t a traditional agency, and it’s not a production company as you would know it, it’s something new – a creative production studio that cuts the crap and just gets to the point.”
